DECEMBER 26, 2012
New Official State Visitor’s Guides and Maps promote state’s vibrant travel destinations
PHOENIX – The Arizona Office of Tourism’s 2013 Arizona Official State Visitor’s Guide (OSVG), and accompanying Official State Visitor’s Map will be available free of charge to travelers by the end of the month.
Abundant with valuable Arizona tourist information including traveling tips and statewide accommodations, the 104-page OSVG includes articles and regional information celebrating the state’s travel destinations and activities including scenic road trips, family-fun adventures, local cuisine, outdoor experiences, Arizona’s American Indian heritage and Wild West history.
This year, the 2013 guide features articles written by Arizona-based writers and includes topics such as:
• Authentic Arizona, A to Z – An alphabetical guide to the sights, foods and experiences that make Arizona unforgettable.
• Centers of History & Craft – Learn how to shop the trading posts, cultural centers and museums of Arizona’s tribal lands.
• Make a Splash – Discover all about Arizona’s lakes, rivers and streams for exciting water play.
• Tastes on Tour – Find out how to savor the flavors of Arizona on one of the state’s many culinary tours.
In addition to the informative articles, the guide features images of Arizona’s signature scenery– the majestic beauty of the Grand Canyon National Park, the inspiring views of the Sonoran Desert, and the breathtaking scenes of the state’s mountain vistas and lakes–that millions of visitors from around the world travel to see. Also to be found in this guide is information on Arizona’s celebrated history, invigorating arts and culture, luxurious resorts, rejuvenating spas, championship golf courses, fine dining options and a wide-selection of shopping opportunities.
“We are thrilled to be releasing the new edition of the Arizona Official State Visitor’s Guide,” said Sherry Henry, director of the Arizona Office of Tourism. “This guide is a true testament to all the wonderful travel offerings and activities that make Arizona such a world-class destination.”
Fully supported by advertising dollars, the 2013 guide was produced with no direct costs to the agency’s budget. More than 450,000 copies of the guide along with 500,000 of the accompanying comprehensive map were published. Complimentary copies of the guides and maps will be distributed in response to the agency’s consumer advertising campaigns, queries into the Arizona travel call center as well as to travel industry partners and visitor information centers located throughout the state. OSVGs will also be available to travelers at all of Arizona’s major airports: Phoenix Sky Harbor International Airport, Tucson International Airport and Phoenix-Mesa Gateway Airport.
The OSVG serves as the agency’s principal visitor fulfillment resource to encourage travel and tourism activity throughout the Grand Canyon State. Arizona’s travel and tourism industry produces revenue in all 15 Arizona counties. In 2011, more than 37 million domestic and international visitors experienced Arizona as a travel destination contributing $18.3 billion to the state’s economic vitality. It is responsible for generating $2.7 billion in local, state and federal tax revenues. This equates to more than $1,000 per Arizona household. Additionally, the Arizona tourism industry directly employs 157,700 Arizona residents. Combined with the secondary employment that is generated, nearly 300,000 Arizonans are impacted by this vibrant industry.
The Arizona Office of Tourism’s complimentary Official State Visitor’s Guide is available to order or download at arizonaguide.com or mobi.arizonaguide.com. Travelers may also call the agency at (866) 298-3312.