SEPTEMBER 10, 2014
Scottsdale Spring Training Festival earns national recognition
The Scottsdale Spring Training Festival is rated among the nation’s top special events by the City-County Communications and Marketing Association.
The festival, which promotes and celebrates the start of Arizona’s Cactus League season, received a second-place Silver Circle Savvy Award Sept. 4 during the association’s annual conference in Minneapolis.
More than 6,500 people attended Scottsdale’s Spring Training Festival last Feb. 22. It featured Hall of Fame players, team information and booths, baseball memorabilia and a variety of interactive fan activities geared around the science of baseball.
Scottsdale partnered with the Arizona SciTech Festival, Rock ‘n’ Roll High School, the Cactus League and other local groups to present the festival.
Judges singled out the festival’s marketing, website and media coverage in announcing the award. They also cited the festival’s support of the Scottsdale-based charity Miracle League of Arizona.
The 700-member City-County Communications and Marketing Association’s mission is to provide quality public service through the power of communications and marketing. The group’s annual Savvy Awards recognize local government efforts to connect with residents and businesses and engage them in the community.
Scottsdale’s Spring Training Festival finished second in the large city recurring event category. First place went to the Teen Political Forum, an event hosted by Coral Springs, Fla., to encourage teenagers to be more involved in their government.
For more information on Scottsdale’s Spring Training Festival, visit: www.scottsdaleaz.gov/springtrainingfestival.
