Favorite 4th of July Foods:
Burgers – 31%
BBQ – 25%
Hot Dogs – 14%
Chicken – 11%
Sides – 10%
Desserts – 8%
Other – 2%
Favorite 4th of July Activities:
Cookout/BBQ/Picnic – 34.1%
Watch Fireworks – 30.8%
Hanging Out on the Water – 13%
Going To a Parade – 10.4%
Hosting a Party – 6%
Going Shopping – 4.1%
Other – 1.3%
What Consumers Are Buying on The 4th:
Most consumers (36%) will be spending between $1-50 for the 4th of July, and a majority of them will spend their holiday celebration on food, alcohol and party supplies.
Food – 53.6%
Alcohol – 22.9%
Party Supplies – 11.1%
Outdoor Equipment – 4.8%
Home Goods – 3.9%
